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Most business owners keep an eye on volume:
How many jobs got booked, how much work got done, how much money came in.

But one of the most important questions gets missed:
How long is it taking to move a customer through the process?

Because here’s the thing:
Days turn into weeks, and weeks turn into months if you’re not paying attention.

A delay sending a quote.
A job that sits unscheduled.
An invoice that doesn’t get followed up.

These things compound, and they cost you more than just time.

This is why the Timeline Report exists.
It tracks the full customer journey:
Request → Quote → Job → Invoice → Paid

It tells you, on average, how long each step is taking — and shows you where things are getting stuck.

Here’s a real-world example:

• 6.4 days from Request → Quote
• 15.2 days from Quote → Job
• 3.5 days from Job → Invoice
• 22.4 days from Invoice → Paid

That’s nearly seven weeks from first contact to final payment — and the actual work might’ve only taken a day or two.

Why this matters

It’s not just about operational efficiency.
It’s about how your customers experience your company.

If they wait a week to get a quote, or hear nothing after the job’s done, they start to wonder if you’re disorganized.
Or if they made the wrong call.
Or if they should call someone else next time.

To become a top-performing company, every step needs to be prompt and professional.

That doesn’t mean rushing — it means being intentional.
Customers feel the difference between a process that flows and one that drags.

The Timeline Report is live inside HourlyIQ.
If you’re already using it, go take a look. You might find one stage that’s adding days you didn’t realize were slipping.

And if you’re not using HourlyIQ yet, you can start a free 30-day trial and see your own numbers today:

Brandon Lazar